Cultural infrastructure
for brands.
We provide the signals, strategy, space and systems for brands to stay relevant.
One name, four specialisms:
Cultural Experts
SEED CLUB is our decentralised research community of 500 experts who continually identify, analyse and decode global shifts in culture. They are the source of our SEEDS and ensure every AGENCY project is grounded in what's actually happening in culture right now.
Research + Strategy
Protein AGENCY help globally recognised brands make sense of the world around them. Using cultural insights, strategic thinking, and the collective intelligence of SEED CLUB - we decode the behaviours, tensions and shifts shaping brands, predict the signals, systems and movements set to shape what’s next and deliver actionable insights that keep brands relevant.
Space + Community
Protein STUDIOS is a 17,000 sqft venue and 150 person workspace in the heart of Shoreditch. It offers seven hireable spaces — from our interconnected "white box" studios and fully-equipped production rooms to an outdoor courtyard. Our members workspace upstairs is home to a diverse community of creative businesses, with private offices. You'll find just the right balance of collaborative productivity, curated events and good vibes - all thanks to our on-site team who make sure everyone's looked after.
Cultural Dashboard
Protein OS is a cultural operating system that seamlessly connect 25+ years of Protein's cultural intelligence with your strategic priorities that inspires and informs your team about what's next in culture. It’s designed to bridge the gap between real-time semantic signals, our archive of SEEDS, and our global network of influential experts who are redefining culture-at-large. Launching Soon.
“SEED CLUB reads culture. AGENCY interprets it. STUDIOS embodies it. OS connects it all together.”