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Audience

Protein is nothing without its audience. Made up of culture obsessed, creative professionals and media makers from every corner of the world, these people define Protein and everything we do:

  • High Disposable Incomes
  • Predominately City Based
  • Active Lifestyles
  • Technically proficient
  • Adverse to traditional advertising models
  • Use the internet every day
  • Purchase clothing/accessories every month
  • Buy/Download music every month
  • Eat out at least once a week
  • Go to a bar or club at least once a week
  • Purchase alcohol every week
  • Go to the cinema every month
  • Shop online every month
  • Own a video game console
  • Travel overseas every couple of months